Evaluation Method for Selecting Innovative Product Concepts With Greater Potential Marketing Succes
Year: 2007
Author: Justel, Daniel; Vidal, Rosario; Arriaga, Eñaut; Franco, Vicente; Val-Jauregi, Ester
Series: ICED
Section: Innovation
Page(s): 353-354 (exec. Summ.), full paper no. DS42_P_318
Keywords: Innovation measurement, degree of novelty, marketing success potential, product concept selection/assessment