Optimising Customer Satisfaction By Integrating the Customer’S Voice Into Product Development
Year: 2007
Author: Abramovici, Michael; Schulte, Stefan
Series: ICED
Section: User
Page(s): 801-802 (exec. Summ.), full paper no. DS42_P_147
Keywords: Customer feedback integration, prospective and retrospective feedback, product development, product lifecycle management, house of quality, digital product validation