A Rule Mining Approach to Emotional Design in Mass Customization
Year: 2007
Author: Phua, Si Jie; Ng, Wee Keong; Liu, HaiFeng; Song, Bin; Li, Xiang
Series: ICED
Section: User
Page(s): 813-814 (exec. Summ.), full paper no. DS42_P_260
Keywords: Association rule mining, emotional design, emotional needs