Teaching Strategic Product Styling: An Educational Approach to the Use of Consumer Data in Designing Branch Recognition
Year: 2008
Editor: Anna Clarke, Mike Evatt, Peter Hogarth, Joaquim Lloveras, Luis Pons
Author: Person, Oscar; Karjalainen, Toni-Matti; Rahe, Ulrike
Series: E&PDE
Section: Pedagogy
Page(s): 144-149
Keywords: Brand Management, Consumer Research, Design Education, Design Research, Product Styling