Exploring the effectiveness of design education in Iran using protocol analysis
Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Seyyedi Komjani, Ameneh Sadat; Mizan, Maryam; Saadat Niaki, Fater; Pourmohamadi, Morteza
Series: E&PDE
Institution: 1: University of Tehran Kish International Campus; 2: Delft University of Technology; 3: University of Sydney
Section: Reflection on Design Cultures
Page(s): 818-823
ISBN: 978-1-904670-42-1
Abstract
This paper examines the effects of design education on performance of undergraduate Iranian design students. The study intends to evaluate the potentials of design education in Iran using empirical data through protocol analysis study. The study is staged with first and last year students and young graduate professionals with two years of effective experience. The attendants were given an assignment for designing a vertical sliding window opening aid system for elderly. According to protocol analysis the attendants were asked to think aloud throughout design activity, while the entire session was recorded. Using the Function- Behaviour-Structure (FBS) coding scheme, the transcribed activities were coded and fed to Linkoder analysis tool. The analysis results were then cross checked and observed differences between first and last year students and professionals were put to discussion in conclusion.
Keywords: Design education, Iranian design studies, protocol study, function-behaviour structure, education effectiveness