From privacy by design to design for privacy
Year: 2017
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Rostama, Guilda; Bekhradi, Alexandre; Yannou, Bernard
Series: ICED
Institution: 1: Independent author, France; 2: CentraleSupélec, Université Paris-Saclay, France
Section: Design for X, Design to X
Page(s): 317-326
ISBN: 978-1-904670-93-3
ISSN: 2220-4342
Abstract
Privacy by design is a method that places in the early stages of the design and decision-making process the user's privacy and the protection of his/her personal data as a basic principle. In 2018, Privacy by Design will become a mandatory provision for any entity across the world which collects and processes European residents' personal data. In other words, more than a method, Privacy by Design is soon to become a legal requirement, the infringement of which may be subject to fines up to 2% of a company's total worldwide annual turnover. However, we argue in this article that Privacy by design is not another legal requirement that solution designers and providers need to comply with, but that the lack of respect for users' privacy is increasingly becoming a pain for users, with the aid of the pain-driven Radical Innovation Design (RID) methodology. Thus, we will show that Privacy by design may increase the value creation of a solution and that integrating privacy as a default setting in the design of a solution is becoming an essential factor for success on the market. This paper is a proposal and first attempt to evolve from Privacy by Design to a Design for Privacy.
Keywords: Design methodology, Ethics, User centred design